Introduction to diamonds

We understand that choosing or designing a diamond ring can be a mystifying process. We’re here to change that. Discover the essentials of diamonds, then explore our bespoke engagement collection to get started on creating your own dream ring.

Shape and cut

The shape of a diamond defines its appearance and helps to form the personality of a ring. Diamond cut entails how a diamond has been shaped and the positioning of its facets, which influences how sparkly it will be.

Which diamond shapes can I choose from?

When designing a bespoke ring, you can choose from our offering of round, oval, pear, marquise, radiant, cushion, and princess diamonds.

Can I pair any diamond cut with any ring setting?

Most of our signature ring settings can be paired with all of our diamond cuts. Explore each setting to see its possibilities!

Which cut is ideal for the most amount of sparkle?

If you're dreaming of a ring with maximum sparkle, look to the classic round brilliant cut. This cut was designed for the very purpose of getting the most sparkles possible out of a diamond.

Which shape looks the biggest?

The visual size of your diamond will depend on its carat weight, cut depth, and ring setting. Generally, elongated shapes like marquise, oval, and pear can give the illusion of a bigger diamond.


Carat measures a diamond's weight and can help to determine the size of a stone. Our bespoke diamonds are available in a range of sizes from 0.5 to 2 carats.

Is carat weight the same as visual size?

Carat weight is not necessarily an indicator of a diamond’s size. Depending on the cut, some diamonds may carry more weight in their pavilion (underside), and so will appear smaller at the top than other diamonds with the same weight. Different diamond cuts can influence where the weight is distributed.

Do higher carat diamonds reveal more inclusions?

Yes, if cut to show a larger surface area, inclusions in a high carat diamond will be more visible compared to smaller diamonds.

Clarity and colour

Diamond clarity refers to the inclusions found within a diamond, and diamond colour describes a diamond's visible tint. Our diamond grading system of Good, High, Excellent simplifies the process of selecting a diamond’s quality, using combinations of varying colour and clarity grades to curate an offering of diamonds that suit a range of budgets.

What are diamond inclusions?

Diamond inclusions are tiny blemishes that naturally occur within a diamond during its formation. The more inclusions a diamond has, the lower its clarity grade will be.

Can I choose a coloured diamond for my bespoke ring?

If you would like to pair our bespoke ring settings with a coloured diamond or alternative gemstone we can look to source it for you. Contact our friendly Concierge team here to discuss your dream.

Natural and cultured

Naturally occurring diamonds are mined, while cultured diamonds are formed in a lab. Cultured diamonds are true diamonds, not diamond alternatives. When designing a bespoke diamond ring with us, the choice of natural or cultured is yours.

Do cultured diamonds look different to natural diamonds?

No, natural and cultured diamonds have the same physical and chemical properties so are visually identical.

Are cultured diamonds more affordable than natural diamonds?

Yes, cultued diamonds are much more affordable than their natural diamond equivalents, making them an excellent choice if you're hoping to increase the size and grade of your diamond.

Are cultured diamonds as durable as natural diamonds?

Yes! Cultured diamonds and natural diamonds are physically the same, with both being a 10 on the Mohs scale of mineral hardness.

  • Choose your diamond cut

    Bring our signature ring settings to life with your choice of seven diamond shapes.

    Discover our diamond cuts 
  • Choose your diamond size

    With seven carat options on offer, find the perfect diamond for your bespoke ring.

    View the range 
  • Choose your diamond grade

    Find a diamond that suits your taste and budget with our Good, High, Excellent quality options.

    Learn about our grade options